MOBILE APPLICATION PRIVACY POLICY

MBC’S MOBILE APPLICATION PRIVACY POLICY

This privacy policy describes how Malawi Broadcasting Corporation’s (MBC) Mobile Application collects, uses, and shares information when anyone uses its Android application, MBC Plus.

By using the Mobile App, you consent to the data practices described in this policy.

1. Type of Information We Collect

We may collect the following types of Personally Identifiable Information (PII):

• Name
• Email address
• Phone number
• Location data with user consent
• Usernames and passwords
• Profile pictures
• Payment information

Non-Personally Identifiable Information (Non-PII):

• Device information (device model, operating system, unique device identifiers)
• Usage data (how you use the App, features you interact with, time spent on the App)
• Log data (IP address, browser type, referring/exit pages, timestamps)
• Crash reports and error logs
• Aggregated and anonymized data

2. How We Collect Information

• When you create an account, fill out forms, interact with features, or contact us for support.
• Automatically through cookies, analytics tools, and other technologies during App usage.

3. How We Use Your Information

• To provide and maintain the App and its features.
• To personalize your experience and provide tailored content.
• To communicate with you and respond to inquiries.
• To monitor usage trends and improve functionality.
• To detect and address security vulnerabilities.
• To provide location-based services (with consent).
• To display relevant ads (may be personalized).
• To process payments and fulfill orders.

4. Sharing Your Information

• With third-party vendors and service providers supporting the App.
• As required by law or legal process.
• With your explicit consent.
• With social media platforms if you choose to connect your account.

5. Data Retention

We retain your personal information only as long as necessary for the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations.

6. Security

We take reasonable measures to protect your information through encryption, secure storage, and access controls. However, no method of transmission or storage is 100% secure.

7. Children's Privacy

Our App is not intended for children. We do not knowingly collect personal information from children under the prescribed legal age. If found, such data will be deleted immediately.

8. Your Rights

You may have the following rights regarding your personal data:

• Access, correct, or delete your information.
• Restrict or object to processing.
• Data portability.
• Withdraw consent for processing (where applicable).

To exercise your rights, please contact us using the information below. Identity verification may be required.

9. Changes to This Privacy Policy

We may update this Privacy Policy. Material changes will be communicated via the App or other means. Continued use of the App indicates acceptance of the updated policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

• Email Address: info@mbc.mw
• Company Name: Malawi Broadcasting Corporation (MBC)
• Address: P.O. Box 30133
• Effective Date: 1st June, 2025
• Last Updated: 7th May, 2025